Beyonce launching activewear with Topshop

Beyoncé is partnering up with Topshop to design kick-ass activewear for the fierce, ambitious, independent, powerful woman in you.

The collection will include "clothing, footwear and accessories across dance, fitness and sports categories".

Think stylish separates perfect for gyrating body swivels, ’Bootylicious’ shakes and graceful ballet dancer twirls. What more motivation do you need to hit the gym?

The singing superstar, who reportedly does 1000 sit-ups a day, has created a 50-50 joint venture partnership with the high-street retailer and listed it as Parkwood Topshop Athletic Ltd.

Sir Phillip Green, owner of Topshop’s parent company Arcadia Group, is quick to point out that this isn’t any one-off celebrity collaboration, but a long-term partnership, meaning Queen Bey’s in it for the long haul!

He told WWD, "This is about building a brand and building a business – a separate, proper business, with separate overhead and a separate office." He’s expected to appoint a creative director and team of designers in the coming months, including a sportswear specialist to deal with sweat wicking, stretch and other technical aspects.

Beyoncé, who is arguably Topshop’s most famous customer, said in a statement, "I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking,"

"We have been looking at this category as fashion-inspired fitness develops, and know that this is right in our customers’ heartland," Green said.

"Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category … We have much to achieve in just under a year, but we are all up for the challenge, and look forward to delivering athletic streetwear in an inventive and exciting way."

Will the as yet unnamed Topshop-Beyoncé collection lean more toward her blinged-out, bedazzled stage ensembles or simple leotards, best worn with slicked-back ponytails and minimal makeup? We’ll have to wait until spring next year to see!

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